Straight talk on running the numbers.
Practical guides on finance, technology, and back-office operations for growing small businesses.

What Your Numbers Can Tell You (and Where They Fall Short)
Gross profit margin is one of the most useful numbers in your business. Here's what it tells you at three levels of detail, and what it takes to get there.

What Is a Fractional CFO? (And How It's Different From a Bookkeeper)
A plain-English guide to fractional CFO services: what a bookkeeper, controller, and CFO each do, and how to tell which one your business needs.

The Founder's Trap: Why Growing Businesses Stall
What the founder's trap is, why growing businesses stall when the owner becomes the default person for every task, and the only way out.

Navigating Without a Map: Why Accurate Books Matter
What an Army land navigation course taught me about bookkeeping, and why running your business without accurate books is like walking the woods without a map.